Why is Pandora so successful?

Thirty-six years ago, Pandora was only a handmade workshop in Copenhagen; thirty-six years later, it has been listed on NASDAQ and has up to 7800 retail outlets in more than 100 countries on six continents. In 2017, Pandora’s sales grew by 12% over the same period last year, reaching 22 billion 781 million Danish kronor, and its operating profit reached 7 billion 784 million dkrona. What was it that made Pandora so successful? Follow the secret of the jewel.

Pandora is a jewelry brand founded in Denmark. It uses pure silver, gold, precious stones and glass as the main material, and makes jewelry by hand. Although the range of jewelry sold by Pandora includes hand strings, rings, earrings, necklaces and so on, most of its turnover comes from hand string sales.

Pandora’s small pendant is charm in English. Charm Bracelet refers to the bracelet with many small ornaments. This kind of jewelry has a long history in western countries. In western countries, many people still maintain the habit of sending charm on special festivals or anniversaries. First of all, Pandora’s bracelet has a solid cultural foundation in western countries.

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